ExtraTainment CEO Curt Roth speaks at maximising SMS revenue rome

Rotterdam, The Netherlands, September 17 2001



ExtraTainment CEO Curt Roth will be speaking at the 'Maximising SMS Revenue' conference on Monday the 8th of October 2001 at the Holiday Inn St Peter's hotel in Rome, Italy.

Roth will be speaking at 14h40 on the first day of the conference. His presentation is entitled "Examining The SMS And Streaming Applications On Narrow Bandwidth Mobile Networks". In this presentation he will discuss subjects such as graphically enhanced gaming on SMS and WAP, and the first impressions of 3G multimedia content. He will also explore the question of how sufficient the available bandwidth on 3G will be for multimedia content.

The conference will be held from Monday the 8th through Thursday the 11th of October 2001. Besides ExtraTainment, speakers will include Telfort, Vodafone and Ericsson. The event is organized by IIR London. For more information on the Maximising SMS Revenue conference, please visit the website: www.iir-conferences.com/sms.

ExtraTainment is recognized as one of the world's leading companies for the creation and delivery of mobile multimedia entertainment content. ExtraTainment offers streaming, narrow bandwidth entertainment content such as cartoons, animations and games to mobile network operators to be delivered on SMS, WAP, 3G (UMTS; Universal Mobile Telecommunications System), Pocket PCs and internet-based (mobile) terminals. Thanks to its narrow bandwidth-based multimedia content - a unique invention by ExtraTainment - mobile networks can now offer multimedia content at an early stage without the immediate need for high bandwidth networks like 3G. ExtraTainment's streaming cartoons can be sent over low to medium speed GSM and GPRS networks, enabling a 3G experience over 2G networks. The content of ExtraTainment is aimed at a younger audience, is not tied to any language or culture and is therefore extremely suitable for the global mobile market. ExtraTainment also delivers locally focused content for markets in Europe and Asia Pacific.

More information on ExtraTainment is available at:
Internet corporate http://www.extratainment.com
Internet entertainment http://www.extratainment.com/cartoonmayhem.html
WAP phones http://www.waptoons.com
Pocket PCs http://www.pockettainment.com

Note to the editor:
For examples and downloads of ExtraTainment.com cartoons, logos and banners, go to: http://www.extratainment.com/pressimages.html

For more information please contact Public Relations Officer Ms. Mijke Niks on +31 (0)10 4390200 or e-mail mijke@extratainment.com.