Press Release ExtraTainment CEO Curt Roth speaks at Mobile Distribution Channels London Rotterdam, The Netherlands, October 22 2001 PRESS RELEASE EXTRATAINMENT CEO CURT ROTH SPEAKS AT MOBILE DISTRIBUTION CHANNELS LONDON ExtraTainment CEO Curt Roth will be speaking at the Mobile Distribution Channels conference on Monday the 5th of November 2001. The event will be held at the Marble Arch Marriott Hotel in London, United Kingdom. Roth will be speaking at 16h20 on the first day of the conference. His presentation is entitled "Maximising The Revenue On Mobile Distribution Channels By Rich Media Entertainment Content". In this presentation he will identify the value of mobile entertainment. He will examine entertainment service types, examine examples of current successful applications of SMS mobile entertainment, identify the technology required for the deployment of mobile entertainment and look at the development of narrow bandwith content that will offer 3G experience over 2G networks. The conference will be held from Monday the 5th through Wednesday the 7th of November 2001. Besides ExtraTainment, speakers will include Eurotel Praha, FT Mobile and Alcatel. The event is organized by IIR Telecoms & Technology, London. For more information on the Mobile Distribution Channels conference, please visit the website: www.iir-conferences.com/distribution. ExtraTainment is recognized as one of the world's leading companies for the creation and delivery of mobile multimedia entertainment content. ExtraTainment offers streaming, narrow bandwidth entertainment content such as cartoons, animations and games to mobile network operators to be delivered on SMS, WAP, 3G (UMTS; Universal Mobile Telecommunications System), Pocket PCs and internet-based (mobile) terminals. Thanks to its narrow bandwidth-based multimedia content - a unique invention by ExtraTainment - mobile networks can now offer multimedia content at an early stage without the immediate need for high bandwidth networks like 3G. ExtraTainment's streaming cartoons can be sent over low to medium speed GSM and GPRS networks, enabling a 3G experience over 2G networks. The content of ExtraTainment is aimed at a younger audience, is not tied to any language or culture and is therefore extremely suitable for the global mobile market. ExtraTainment also delivers locally focused content for markets in Europe and Asia Pacific. ExtraTainment is a BAFTA (British Academy of Film and Television Arts) Interactive Entertainment Award nominee. It is a winner of the Cool Site of the Month Award and is nominated for the Cool Site of the Year Award. More information on ExtraTainment is available at: Internet corporate http://www.extratainment.com Internet entertainment http://www.extratainment.com/cartoonmayhem.html WAP phones www.waptoons.com Pocket PCs http://www.pockettainment.com Note to the editor: For more information please contact Public Relations Officer Ms. Mijke Niks, phone +31 (0)10 4390200, fax +31 (0)10 4390210 or e-mail mijke.niks@extratainment.com. For examples and downloads of ExtraTainment cartoons, logos and banners, go to: http://www.extratainment.com/media_press.htm If you wish to be removed from our press mailing list, please send an e-mail with subject “unsubscribe” to press@extratainment.com.